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Sunday, November 15, 2009

046 Cowell Factor: Simon causes X Factor controversy

Simon gets in hot water on the X Factor. Jedward are getting noticed in the US - so please take them! And coming up, I find out how you make money as an indie artist without selling your soul to a major label!

But first…it’s time to check in down at the Fame Games talent Bank. Now I know I’ve mentioned Scottish band Logan before but so what? I’ve been listening to your song Something Else. And Kenny Loggins you have one great rock voice - no wonder John Bon Jovi likes you. But I still prefer your song Somewhere.

And talking of voices - a quick shout out to Gareth Asher in Atlanta. Just looooove the new song Crave.
So what’s been going on in CowellWorld?
Well…Simon is causing chaos and controversy on the X Factor - I just love meeting people that don’t watch this show - and then I hear myself having to describe the twins. Well…you may hate the twins - but ITV clearly love them as the price now for a 30-second commercial on the show has risen to £250,000!!

And you guys in the US are clearly watching the show on the web as Tiffanie Knight from Tennessee proves
She says - Hey Tony!
I'm sure your show is fuming with Cowell/Xfactor controversy. Being a huge Simon supporter, I must say what he did on last week's show is classic Simon. He is famous for creating shows that leave it up to the public. Had Lucie's fans actually VOTED she would have NEVER been in the bottom two. I admire Simon for sticking to what he does in letting Britain decide their fate. Anyone who gives Simon stick for his decision clearly doesn't appreciate the "Cowell way." Like the decision or not, he's a television genius.
How right you are I Tiffany.

Also, I’m extremely grateful to Kimberley Thurau for the heart warming pics she sent me of Simon and Paula - which you can see on my blog page - ahh, those happy times when they both looked well…almost…in love! But that was then.

Meanwhile I hear that next season Idol is going to do its “Idol Gives Back.” You know…where loads of money is raised for charity and the ratings go up. But will that be enough to keep Idol in business? From what I hear from you, NO. But will you really boycot the show just because Paula is no longer there? Or will you secretly watch and not tell your friends? We’ll see.
So here’s the thing…Elton John said… no matter what record company you're with, they're going to try to hype you, because all record companies are interested in, is making money.

Mmmm….so…I couldn’t help but wonder…how do you really make money in this business without a major record label behind you? Well…PledgeMusic is one company that appear to have the answer - by helping indie artists to raise capital from their fans.
Benji Rogers, an indie artists himself, set up Pledge music a year ago along with Malcolm Dunbar - a former A&R guy from Warners and Universal.
Benji claims he got tired of playing great shows, selling loads of CD’s but never having any money. I asked Benji and Malcolm to explain how the PledgeMusic concept actually works and how it can help you.

Listen to my blog now to hear my interview with them!

Look - as these guys make clear - there will always be artists that suit the major labels. I get that. But some artists can actually prosper by taking this route. At the end of the day you want to continue to make music - so it makes sense to keep gigging - build that loyal fan base - and ensure you keep your fans with you all the way.

If you wanna know more about Pledge music - take a look at their website at

I’m Tony Cowell - and you’ve just heard the Cowell Factor.

Email me and tell me what you think:

The Cowell Factor
If you've only got ONE shot at FAME you might as well get it right!!

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